Tasman
Tourism in the Tasman Region: who visits, what they spend, and how busy accommodation is. Ranked 14 of 16 regions by visitor spend.
Key facts: Tasman tourism
- Visitors spent $240M in the Tasman Region in the 12 months to , 2.5% more than the year before (MBIE MRTE).
- That ranks Tasman 14th of New Zealand’s 16 regions for visitor spend (MBIE MRTE).
- International visitors accounted for 36.0% of that spend ($86M), and domestic visitors $153M (MBIE MRTE).
- United States of America is the largest international market by spend, at $33M over the latest 12 months (MBIE MRTE).
- The region recorded 3.0M visitor days in the 12 months to , 41% of them by international visitors, 0.6% less than the year before (MBIE TV&F).
- Commercial accommodation in Tasman recorded 1.3M guest nights in 2025 (MBIE ADP).
Who visits Tasman?
Monthly visitor days over the past two years, split by international and domestic visitors. This shows both the scale and composition of tourism to the region.
Domestic visitors account for 60% of all visitor days in Tasman, making it a primarily domestic destination. Over the past 12 months: 1.8M domestic visitor days vs 1.2M international.
What is Tasman worth?
Tourism spend from MRTE electronic card transaction data — the most granular regional expenditure measure available. The chart shows how international and domestic contributions have trended over the past two years.
International visitors represent 41% of visitor days but generate 36% of tourism spend — spending 0.8× more per day than domestic visitors ($70 vs $85 per visitor day).
Year-on-year change
Month-by-month spend change vs the same month in the prior year. Bars below zero indicate a year-on-year decline for that segment.
When do visitors come to Tasman?
Monthly tourism spend by calendar year shows seasonal patterns and whether peak months are shifting. Peak daytime visitor counts show visitor pressure by day of year.
Jan is Tasman's peak spending month — $41M in 2026.
Peak daytime visitor count in Tasman reached 36K on 1 Jan 2026.
Where do visitors come from?
Tourism spend by origin market for Tasman, based on the latest 12-month MRTE data. Shows which international countries and New Zealand regions drive the most visitor activity.
International markets
United States of America is Tasman's largest international market, accounting for 38% of international tourism spend — contributing $33M in the latest 12 months.
New Zealand regions
Canterbury residents generate the most domestic tourism spend in Tasman — 31% of all domestic visitor spend, totalling $47M over the past 12 months.
What does tourism spend in Tasman?
Tourism expenditure by industry category over the latest 12-month period — showing which sectors of the regional economy benefit most from visitor activity.
Food & Beverage is the largest category of tourism spend in Tasman, accounting for 28% of total visitor expenditure ($66M) over the latest 12 months.
Accommodation in Tasman
Guest nights from the Accommodation Data Programme (ADP) — providing context on how visitors stay in the region. Data shown is for the latest complete calendar year.
Tasman recorded 1.3M guest nights in 2025. International guests accounted for 24% of nights stayed — 310K nights, alongside 956K domestic guest nights.
Visitor experience in Tasman
Satisfaction scores from the International Visitor Survey (IVS) and Domestic Visitor Survey (DVS), filtered to respondents who visited this region. Activities show what visitors participated in.
92% of international visitors to Tasman were promoters; 55% said the trip exceeded expectations; the most participated-in activity was National park (439%).
How does Tasman compare?
Ranked view of all 16 NZ regions. Select a metric to see where Tasman sits nationally.
Tasman ranks #14 of 16 NZ regions for Total Spend.
Monthly data
Raw monthly figures combining MRTE tourism spend and TVF visitor day data for Tasman.