Domestic travellers

How New Zealanders travel within the country: trips taken and planned, spend, motivations, and satisfaction. From the Domestic Visitor Survey (DVS).

Source: MBIE Domestic Visitor Survey (DVS) Updated six-monthly About the data

About the Domestic Visitor Survey

Published by
Ministry of Business, Innovation and Employment (MBIE)
Updated
Six-monthly

The DVS is MBIE’s official six-monthly survey of domestic travel by New Zealand residents aged 15 and over. It is an online panel survey run by Verian (formerly Kantar Public) on behalf of MBIE and Stats NZ.

Unlike the quarterly IVS, the DVS asks about both trips taken in the previous six months and trips planned for the next six months. Each wave is weighted to represent the adult New Zealand population.

Overnight trips and day trips are measured separately. Regional breakdowns are by the region where the traveller lives, not where they travelled.

Official DVS release (opens in new tab)DVS methodology on the publisher’s website (opens in new tab)
Only one DVS survey wave is loaded so far, so year-on-year changes aren’t available yet.

Past 6 months

Trips taken and spend reported after the event. The more reliable measure of actual behaviour.

Next 6 months

Trips people plan to take. Forward-looking, and may change before the next survey wave.

Overview

Domestic travel activity — past trips taken and future travel planned — for the survey wave.

April 2026 wave
Respondents
5,099
Took overnight trip
63.5%
Took day trip
46.6%
Avg spend / person
$647

Average trips per person — past vs planned

Respondents report how many overnight trips and day trips they took in the past 6 months, and how many they plan for the next 6 months.

Overnight
Day trip

Average spend by trip type

Avg overnight spend
$835
Avg daytrip spend
$247

Spend

Average per-person spend by category, split between overnight and day-trip visitors.

Experience

Satisfaction, expectations, and likelihood to recommend — overnight and day trips compared.

Demographics

Age, gender, income, and NZ-born status of domestic travellers — average spend shown where available.

Trip Timing

When domestic visitors travel — past occasions and forward-looking intentions compared.

Itinerary

Where domestic visitors travel within New Zealand — regional reach by trip type and time horizon.