Regions
How tourism is tracking in each of New Zealand’s 16 regions. Scroll to move around the map, and open any region for its full profile.
Region
Northland
$773M▼ 6.4%
Visitor spend
International $199MDomestic $574M
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
11.7M▼ 5.4%
International
2.5M
Domestic
9.3M
Average visitor nightsIVS / DVS
International
5.2 nights
Domestic
—
Satisfaction (NPS)Waypoint · IVS / DVS
International
+68.8
Domestic
—
Region
Auckland
$5.7B▲ 14.5%
Visitor spend
International $2.5BDomestic $3.2B
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
67.8M▲ 0.3%
International
34.1M
Domestic
34.0M
Average visitor nightsIVS / DVS
International
7.1 nights
Domestic
—
Satisfaction (NPS)Waypoint · IVS / DVS
International
+81.2
Domestic
—
Region
Waikato
$1.9B▲ 0.4%
Visitor spend
International $429MDomestic $1.4B
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
40.7M▼ 2.6%
International
8.4M
Domestic
32.4M
Average visitor nightsIVS / DVS
International
4.0 nights
Domestic
3.7 nights
Satisfaction (NPS)Waypoint · IVS / DVS
International
+81.3
Domestic
+80.7
Region
Bay of Plenty
$1.2B▼ 1.8%
Visitor spend
International $437MDomestic $778M
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
21.2M▼ 4.5%
International
5.3M
Domestic
16.0M
Average visitor nightsIVS / DVS
International
4.0 nights
Domestic
—
Satisfaction (NPS)Waypoint · IVS / DVS
International
+84.2
Domestic
—
Region
Gisborne
$108M▲ 9.0%
Visitor spend
International $20MDomestic $88M
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
1.9M▼ 8.5%
International
513.8K
Domestic
1.4M
Average visitor nightsIVS / DVS
International
4.4 nights
Domestic
—
Satisfaction (NPS)Waypoint · IVS / DVS
International
+93.8
Domestic
—
Region
Taranaki
$259M▲ 4.0%
Visitor spend
International $52MDomestic $208M
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
4.5M▼ 5.9%
International
1.1M
Domestic
3.4M
Average visitor nightsIVS / DVS
International
5.9 nights
Domestic
—
Satisfaction (NPS)Waypoint · IVS / DVS
International
+89.1
Domestic
—
Region
Manawatū-Whanganui
$687M▼ 0.7%
Visitor spend
International $108MDomestic $580M
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
19.5M▼ 3.1%
International
2.5M
Domestic
17.0M
Average visitor nightsIVS / DVS
International
5.3 nights
Domestic
—
Satisfaction (NPS)Waypoint · IVS / DVS
International
+84.7
Domestic
—
Region
Hawke's Bay
$392M▲ 6.2%
Visitor spend
International $96MDomestic $296M
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
8.2M▼ 3.1%
International
2.2M
Domestic
6.0M
Average visitor nightsIVS / DVS
International
4.6 nights
Domestic
—
Satisfaction (NPS)Waypoint · IVS / DVS
International
+89.0
Domestic
—
Region
Wellington
$1.3B▼ 2.2%
Visitor spend
International $435MDomestic $903M
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
21.8M▼ 2.0%
International
6.4M
Domestic
15.5M
Average visitor nightsIVS / DVS
International
4.4 nights
Domestic
—
Satisfaction (NPS)Waypoint · IVS / DVS
International
+77.9
Domestic
—
Region
Nelson
$205M▼ 1.2%
Visitor spend
International $65MDomestic $140M
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
2.2M▼ 2.5%
International
808.8K
Domestic
1.4M
Average visitor nightsIVS / DVS
International
5.8 nights
Domestic
3.5 nights
Satisfaction (NPS)Waypoint · IVS / DVS
International
+65.5
Domestic
+77.2
Region
Tasman
$240M▲ 2.5%
Visitor spend
International $86MDomestic $153M
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
3.5M▼ 0.6%
International
1.4M
Domestic
2.1M
Average visitor nightsIVS / DVS
International
4.0 nights
Domestic
3.6 nights
Satisfaction (NPS)Waypoint · IVS / DVS
International
+93.0
Domestic
+82.2
Region
Marlborough
$246M▼ 12.4%
Visitor spend
International $76MDomestic $169M
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
7.1M▼ 8.2%
International
1.5M
Domestic
5.7M
Average visitor nightsIVS / DVS
International
4.0 nights
Domestic
—
Satisfaction (NPS)Waypoint · IVS / DVS
International
+74.4
Domestic
—
Region
West Coast
$437M▲ 6.4%
Visitor spend
International $209MDomestic $228M
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
3.9M▲ 3.4%
International
1.3M
Domestic
2.6M
Average visitor nightsIVS / DVS
International
3.3 nights
Domestic
—
Satisfaction (NPS)Waypoint · IVS / DVS
International
+75.5
Domestic
—
Region
Canterbury
$2.3B▼ 8.1%
Visitor spend
International $824MDomestic $1.5B
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
34.0M▲ 4.2%
International
12.3M
Domestic
21.8M
Average visitor nightsIVS / DVS
International
3.7 nights
Domestic
—
Satisfaction (NPS)Waypoint · IVS / DVS
International
+86.3
Domestic
—
Region
Otago
$2.7B▼ 2.3%
Visitor spend
International $1.5BDomestic $1.2B
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
31.2M▲ 1.7%
International
11.8M
Domestic
19.6M
Average visitor nightsIVS / DVS
International
4.1 nights
Domestic
—
Satisfaction (NPS)Waypoint · IVS / DVS
International
+87.0
Domestic
—
Region
Southland
$605M▲ 2.2%
Visitor spend
International $230MDomestic $374M
Monthly Regional Tourism Estimates · 12 months ending Aug 2026
Visitor daysTV&F
9.6M▲ 0.2%
International
2.7M
Domestic
6.9M
Average visitor nightsIVS / DVS
International
3.5 nights
Domestic
3.3 nights
Satisfaction (NPS)Waypoint · IVS / DVS
International
+77.5
Domestic
+76.5