Visitor volumes & movement
How many visitors are in each area, for how long, and where they come from. From Tourism Volumes & Flows (TV&F).
Key facts: visitor volumes in New Zealand
About Tourism Volumes & Flows
- Published by
- Ministry of Business, Innovation and Employment (MBIE), developed by Vistr
- Updated
- Monthly
TV&F estimates how many visitors are present across New Zealand each month. It was developed by Vistr for MBIE and combines anonymised mobile device data with official population and travel statistics. It covers domestic and international visitors at national, regional, RTO areaThe area covered by a Regional Tourism Organisation, the body that promotes tourism in that part of the country. RTO areas are smaller than, and do not always line up with, regions., and district level.
Figures are available monthly, quarterly, and yearly. Yearly figures cover a rolling 12 months and are the best basis for comparing trends. Low counts are rounded or suppressed by the publisher.
Official TV&F release (opens in new tab)TV&F methodology on the publisher’s website (opens in new tab)Visitor days
Total days visitors spent in an area. One visitor staying three days counts as three visitor days.
Visitor nights
Overnight stays only. A guide to accommodation demand and longer stays.
Unique visitors
Distinct people in an area each month. Each person counts once, however many times they visit.
Visitor Days
Yearly rolling 12-month figures ending August 2026. Click a bar or region to filter the time series below.
Visitor Nights
Visitor nights capture overnight stays using mobile device signals. Available at National, Region, RTO, and District level. Data sourced from MBIE TV&F.
Monthly Unique Visitors
Unique visitor counts are de-duplicated within each month — a visitor returning three times in one month is counted once. Note: unique counts are not directly comparable across areas (a visitor to Auckland counted in Auckland is also counted nationally).